Leonardo Dicaprio would win his first Oscar this Sunday for his role in 'The Wolf of Wall Street' if the winner was decided by social media, research from Ebuzzing has found.
Having correctly predicted recent X Factor winners and the US Presidential Elections Ebuzzing has tipped Dicaprio as this year’s Best Actor and Gravity as Best Picture. Dicaprio has been nominated for an Academy Award four times in the last 20 years and is yet to win.
The social media analytics technology has monitored and analysed English language tweets mentioning the Oscars in conjunction with the nominees for each of the main awards categories in order to predict the winners.
According to tweets sent since the nominees were revealed on 16 January Meryl Streep is on course for her fourth Academy Award for her performance in August Osage Country and Best Director would land in the hands of Steve McQueen for 12 Years a Slave.
“The Ebuzzing Labs is used day to day to track and analyse social media sentiment related to global brands as part of video advertising campaigns… Our share of voice study produced by the Ebuzzing Labs shows Leonardo Dicaprio, Meryl Streep, Steve McQueen and Gravity have already ‘won the Oscars’ in terms of social media conversation and pre-awards buzz. We are quietly confident our predictions will also be the big winners on Oscar night,” commented Jeremy Arditi, UK managing director at Ebuzzing.
The methodology used to predict Oscar winners stems from Ebuzzing’s competitor analysis reporting tool, traditionally implemented in online video advertising campaigns. The data from the Oscar’s share of voice report was verified by the Ebuzzing technology team to crown 2014’s likely winners.
The 86th Annual Academy Awards will be held on Sunday 2 March.