ASA and CAP research plan 'allows for proactive, forward thinking action', says ISBA
ISBA has reacted to the news that advertising bodies ASA and CAP are set to carry out research into food and drink advertising, saying the measure will ensure online ad rules “continue to reflect the digital world our children live in”.
The membership body for British advertisers spoke out today after ASA and CAP announced plans to carry out a comprehensive review of the impact that digital and online marketing has on children.
Ian Twinn, ISBA’s director of public affairs, said: “Advertisers operate to strict rules and codes of practice to ensure that their messages are delivered responsibly, especially in relation to children. All the evidence shows that these measures are working.
“However, the environment in which we all consume ads is ever changing so we recognise the importance of focusing new research on the impact of digital and online marketing."
The research is to be carried out by Dr Barbie Clarke and Family Kids and Youth and completed by late summer.
The ISBA added that the research is “further evidence of a self-regulatory system that allows for proactive, forward thinking action, particularly with regard to the protection of children”.