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Ad of the Day - Jägermeister - Journey to Surf

This arresting ad follows a group of young men through the inhospitable terrain of Iceland in pursuit of the ultimate surf experience. It's almost beyond the bounds of belief to think they're voluntarily looking to don wetsuits out there in the arctic weather - but they do, and warm up afterwards with a bonding shot of the liqueur in question.

Creative Agency: The Red Brick Road

Creative Director: Richard Megson / Matt Davis

Film Production: Academy Films

Director: Seb Edwards

Editor: Sam Rice Edwards @ The Assembly Rooms

Post Production: Scott Griffin / Ludo Fealy @ Nineteen Twenty Post

Sound Design: Jim Griffin / James Cobbold / Chris Turner @ Jungle

Media Agency: AMS Media Group

Ad of the Day is brought to you in association with David Reviews.

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