By The Drum Team | Editorial

February 25, 2014 | 1 min read

This arresting ad follows a group of young men through the inhospitable terrain of Iceland in pursuit of the ultimate surf experience. It's almost beyond the bounds of belief to think they're voluntarily looking to don wetsuits out there in the arctic weather - but they do, and warm up afterwards with a bonding shot of the liqueur in question.

Creative Agency: The Red Brick Road

Creative Director: Richard Megson / Matt Davis

Film Production: Academy Films

Director: Seb Edwards

Editor: Sam Rice Edwards @ The Assembly Rooms

Post Production: Scott Griffin / Ludo Fealy @ Nineteen Twenty Post

Sound Design: Jim Griffin / James Cobbold / Chris Turner @ Jungle

Media Agency: AMS Media Group

Ad of the Day is brought to you in association with David Reviews.

Jägermeister UK Advertising

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The Red Brick Road

Red Brick Road are a 14 year old independent agency based in London's Clerkenwell area. Our proposition is clear and focused: we specialize in creating ideas that get your brand a following. One where people cherish you, admire you and essentially become your media - ultimately generating a higher ROI.Our Team operate at the forefront of trends, tech and ideas. We are obsessed with not only getting our clients strong, game-changing results, but also with seeping their brand into culture and getting them under the skin of consumers. We believe in giving comms a long life, not a shelf-life. A brand without a following gets left behind.

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