Virgin Atlantic create animated inflight film to replace 12 year old video
Virgin Atlantic has unveiled an animated inflight film to replace the seminal film created by Nexus almost 12 years ago.
Art & Graft was appointed to the project following a ten-way pitch, and created a six minute video showing a central character weary of inflight safety messages.
The video then changes to different movie genres to illustrate safety messages, taking the character to a car chase and a wild west saloon.
Mike Moloney, founder of Art & Graft, said: “Just as the Virgin passengers are about to set off we wanted to take them on a little journey of our very own. Mirroring the usual apathy toward safety messages we created a surprising and playful series of genre-based film scenes to convey all the necessary information. This approach felt inclusive to everyone and a nice way to pique the interest of all ages onboard.”
The video took over six months to produce.