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TOTAL Greek Yoghurt

Total Greek Yogurt appoints 1000heads for social


By Ishbel Macleod, PR and social media consultant

February 24, 2014 | 2 min read

Fage UK has appointed 1000heads to provide ongoing social media, creative and strategic support for the Total Greek Yoghurt brand, following a successful pilot.

The latest campaign as part of the #TryTotal strategy - ‘Total Plus’ - will run for four months from the end of February and builds on the first campaign.

Alison White, head of marketing and communications for Fage UK, said: “We set the team at 1000heads a tough but exciting challenge and they delivered. We’re excited about Total+ and the new #TryTotal campaign, and know that consumers will love collaborating on inspirational new ways of using Total Greek Yoghurt. We’re looking forward to realising the potential we believe that 1000Heads’ creative and insights-driven approach can bring to our future plans.”

The campaign kicks off with a ‘Give us your Total+’ recipe competition, which asks consumers to share their own recipes featuring the yogurt brand.

Account Director, Matt Roberts, who will lead the project at 1000heads, added: “With New Year’s resolutions in full swing, it’s the perfect time to for consumers to share their healthy eating solutions using a versatile ingredient like Total Greek Yoghurt. Through our insights into conversation around yoghurt and the results of the first campaign, we have been able to identify that consumers are passionate about finding and sharing new and simple approaches to healthy eating habits. We’re excited to be part of growing the Total Greek Yoghurt brand in households and offices across the UK.”

The campaign will also include an experiential pop-up event and an influencer engagement campaign targeting key food and fitness groups.

TOTAL Greek Yoghurt

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