Tiffany & Co appoints Ogilvy & Mather to creative account
Luxury jewellery brand Tiffany & Co has appointed Ogilvy & Mather Worldwide as its creative agency of record.
Helping the internal marketing team, Ogilvy & Mather will work across print, digital and out of home for the brand, providing brand positioning and advertising support.
Tiffany senior VP-chief marketing officer Caroline Naggiar, has stated that the famous jewellery company was "impressed by Ogilvy's experience in luxury, creative approach to solving consumer challenges in a new era of brand building, and proven ability to implement integrated campaigns across the globe."
This comes after Tiffany began a search for an agency in October 2013.
"We know this was an incredibly important decision for them and we are honored to be selected as their trusted marketing partner,” said Ogilvy chief marketing officer Lauren Crampsie.
Adage suggests that TBWA Paris and BBDO were also involved in the pitch process for the account.
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