The Society of General Microbiology updates 'outdated and uninspiring' brand image


By Gillian West, Social media manager

February 24, 2014 | 1 min read

The Society of General Microbiology has unveiled its new image after revising its vision and mission left its existing branding feeling outdated and uninspiring.

Working with creative agency Firedog, the Society of General Microbiology’s new branding aims to reflect the organisations forward-thing approach when used in both print and digital media.

As the existing branding failed to adapt to digital Firedog created a brand mark suitable for both domains, an ‘M’ device subtly hints towards microbiology without being overly explicit with the design hoping to appeal to the widest range of people.

A series of colour combinations has been employed to add flexibility to the identity, with each combination designed to work in harmony with the pale blue tones used in the symbol.

As the brand mark will only be used on white or light tinted backgrounds, the design hopes to convey a bright and approachable brand image with a clean and professional feel.

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