Former Mother executive producer Matt C. Minor had joined The House Worldwide in the newly created role of head of film and entertainment, effective immediately.
Minor’s appointment follows account wins including Levi’s and Laurent Perrier and sees him tasked with bringing his production expertise to the communications network’s expanding client roster.
As executive producer at Mother Minor worked on Coca-Cola’s moving image output including, Coca-Cola, Powerade, Schweppes and Oasis brands. He also worked on Stella Artois and Pablo the drug mule dog for COI amongst other brands.
Of the appointment, founder and CEO of The House Worldwide, Richard Pinder commented: “Matt represents the kind of innovation and creativity that defines who we are. His talent for identifying and creating new working practices, nurturing creative talent and negotiating strategic partnerships for the world’s biggest brands has won recognition far and wide. We’re delighted to welcome him to the family.”
Minor added: “The unique structure of The House Worldwide delivers a broad creative offering across many disciplines in multiple territories with great cost efficiency. I feel really fortunate to be part of such an experienced and talented team.”
BAFTA member Minor’s latest role was as executive producer of Independent Films, working with a number of established directors including Philippe Andre and Mike Maguire. Minor has also worked with CHI, Wieden+Kennedy Amsterdam, BBDO and independent TV companies outside of the commercial sector.
Prior to moving into advertising Minor established a research and VFX company in London and LA.