Reaction as Facebook acquires WhatsApp: DigitasLBi, MediaCom, RadiumOne, Sir Martin Sorrell, Adaptive Lab, Bloom Worldwide, Arena, Forrester, Jam, Bite
Facebook has splashed the cash once again, confirming its biggest ever deal at $19bn for the acquisition of WhatsApp. The social network claimed that it doesn’t plan on selling advertising around the platform, but at that price, it is surely only a matter of time before Facebook considers the option. But will brands follow?
The Drum gauged the reaction of those within the marketing industry following the announcement.
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Dan Calladine, head of media futures, Carat
Justin Pearse,head of marketing, Bite
Dan Beasley, head of mobile, Jam
Ariel King, content strategist, Arena
Nate Elliott, analyst, Forrester
Adam Russell, head of display, DigitasLBi
Chris Binns, managing partner and head of strategy, MediaCom London
Laura Dinneen, director of strategy, Bloom Worldwide
Ron Schott, head of Spring Creek
James Haycock, CEO, Adaptive Lab
Rupert Staines, MD Europe at RadiumOne
Sir Martin Sorrell, CEO, WPP
Ron Peterson, social lead, AKQA
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