Infographic: Instagram beats Twitter, Burberry beats LFW and Tinie Tempah beats Kate Moss
Consumers are engaging with London Fashion Week 39 per cent more on Instagram than on Twitter, research from Bell Pottinger Wired has found.
It was also discovered that Burberry racked up 294,197 mentions on Twitter - 20,000 more than London Fashion Week itself.
Overall, an estimated three billion impressions have been created from buzz around London Fashion Week, the research found, with over 266,000 tweets sent, along with over 316,000 Instagram posts.
British fashion house Burberry was by far the most talked about brand at the event, with nearly 20,000 more mentions than London Fashion Week since 14 February, but a large percentage of these are due to the FROWers of the event, including Harry Styles.
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