Burberry was the winner of London Fashion Week on Twitter, Jam has stated in an infographic, receiving 65,099 mentions. Topshop was the second most popular brand, with 11,782, followed by Mulberry at 5,264.
Harry Styles racked up 31,698 mentions in relation to fashion week, while Cara Delevingne was the most popular model, with 10,161 racked up.
In total, Jam found, there were 292,176 mentions of London Fashion Week, 231,015 of which used the #LFW hashtag.
This comes a day after it was suggested that reputation for style might now be in the hands of the social masses.