Today we are launching The Drum's Tight Briefs, a new weekly creative contest that will give entrants an extra opportunity to win a coveted Chip Shop Award this year. Here's how it will work...
Each Friday morning we will set a brief for the creative industry to tackle. They will have only the rest of that day to scamp up a response and email it to us at firstname.lastname@example.org.
On Monday, all the entries will go on display on The Drum website for a public vote before the winner – and the next brief – is revealed the following Friday. The winners of each week's challenge will be shortlisted in a special Tight Briefs category at this year's Chip Shop Awards.
So without further ado, let's kick off the contest with our first Tight Brief. This week, we want you to design a new currency for Scotland.
You can design an ad, a banknote, a coin... just show us what an independent Scotland could use as an alternative to the pound if it were denied a currency sharing arrangement.
Send your ideas to email@example.com and feel free to share them on Twitter using the hashtag #tightbriefs. And don't forget to come back on Monday to see all the entries and vote for your favourites.
Remember that as well as taking part in Tight Briefs, you can submit any ideas you like into this year's Chip Shop Awards, which are open for entries until Friday 14 March.