Digital Transformation

DC Thomson names Monisha Saldanha as brand director for Genes Reunited

By Angela Haggerty | Reporter

February 20, 2014 | 2 min read

DC Thomson Family History has appointed former head of brand extensions at Guardian News & Media Monisha Saldanha as brand director for Genes Reunited.

Appointment: Monisha Saldanha

Appointment: Monisha Saldanha

Taking up the position in March, Saldanha will take on overall responsibility for brand positioning, developing and driving brand strategy.

Chief customer officer Juliet Bauer said: “Monisha has a proven track record of growing profitable digital businesses and I am very confident that her skills, experience and energy will be incredibly valuable to our team.”

Saldanha added: “I am delighted to be joining Genes Reunited – a digital brand that is positioned for tremendous growth. The hundredth anniversary of the start of the World War I will no doubt inspire even more people to investigate their family history this year. I look forward to the exciting adventure ahead.”

Prior to her role at Guardian News & Media, Saldanha worked at Ebay UK and Jamie Oliver Ltd.

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