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Cancer Research UK puts digital work under review

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By Steven Raeburn, N/A

February 20, 2014 | 2 min read

Cancer Research UK is set to review its agency arrangements to handle the charity’s direct giving and legacy work.

The appointment is expected by the end of March.

“We are currently in the process of appointing one or two agency partners for our direct giving and legacy marketing work,” Nick Georgoadis, head of direct giving at Cancer Research UK confirmed.

“The new agencies will become our strategic partners for these two key products and will be expected to work alongside our agency partners who work on other areas of the business.

“The agencies will be in place from the end of March and we’re not looking to add any more agencies to the pitch.”

Cancer Research UK currently works with Atomic.

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