The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

By Angela Haggerty, Reporter

February 20, 2014 | 1 min read

BMW has created a cinema ad using the Dolby Atmos immersive sound system to promote the launch of its BMW Series 2 Coupé.

The campaign – which uses the ‘Bites as Bad as it Barks’ tagline - will run in The Olympic Studio in Barnes, the UK’s only independent cinema to install the Dolby Atmos system.

The campaign was created by EngineDare (WCRS, PAA and Dare) in partnership with Digital Cinema Media (DCM), Grand Central Recording Studios (GCRS) and Vizeum.

It will run from 21 February until 29 May.

Bmw Digital Media

Content created with:

WCRS

WCRS is a creative agency combining over 30 years of brand building expertise with the ability to execute ideas in any channel.

The resulting talent base...

Find out more

Vizeum

Find out more

More from Bmw

View all