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BMW to screen cinema ad at UK's only independent cinema to install Dolby Atmos sound system

BMW has created a cinema ad using the Dolby Atmos immersive sound system to promote the launch of its BMW Series 2 Coupé.

The campaign – which uses the ‘Bites as Bad as it Barks’ tagline - will run in The Olympic Studio in Barnes, the UK’s only independent cinema to install the Dolby Atmos system.

The campaign was created by EngineDare (WCRS, PAA and Dare) in partnership with Digital Cinema Media (DCM), Grand Central Recording Studios (GCRS) and Vizeum.

It will run from 21 February until 29 May.

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