The Drum Awards

The best tweets from the Brits: Paddy Power, Cadbury and more

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By Ishbel Macleod, PR and social media consultant

February 20, 2014 | 6 min read

Over four million tweets were sent in connection with the Brit Awards last night, Twitter has revealed, with SecondSync recording 78,000 tweets per minute. We take a look at some of the best tweets.The night saw Paddy Power pull another stunt, Harry Styles need the toilet and Cadbury's acing Twitter.This comes after event sponsor Mastercard were trending for all the wrong reasons yesterday, for demanding journalists send promotional messages about the awards using hashtag #PricelessSurprises.
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