Arctic Monkeys celebrates Brit Awards win with real-time ad campaign by the7stars
The Arctic Monkeys are celebrating winning Best British Band and Album of The Year at the Brit Awards last night, with a cinema, TV and social campaign.
Created by the7stars, the real-time ad campaign will see cinema ads highlighting the win running on Digital Cinema Media screens from today, as well as TV ads.
Joe Evea, commercial director at Digital Cinema Media, said: “DCM’s responsive scheduling has enabled the7stars and Domino Records to tactically react to the Arctic Monkeys BRIT awards wins last night. They have booked a campaign designed to push sales into the weekend and running before specific movies, chosen to target the band’s fan profile, including The Wolf of Wall Street and Robocop. This is another fantastic example of the flexibility digital cinema advertising now offers brands.”
The campaign has also seen the7stars managing a live Twitter feed from @arcticmonkeys.
The7stars Oli Tame said that campaign will look to “ride the crest of the Arctic Monkeys’ stellar performance and award wins at last night’s Brits and highlights the growing real-time capabilities of key advertising formats.”
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The 7 Stars
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