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Account Round Up: Scottish Government and Edinburgh up for review, Unilever awards Bertolli business and wins for Weber Shandwick and Frank

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By Steven Raeburn, N/A

February 20, 2014 | 5 min read

Accounts under review

The Glasgow 2014 Commonwealth Games team is searching for an agency to create a games experience mobile app. According to the tender notice, Glasgow 2014 is looking for a spectator ‘engagement’ app to provide an enhanced Games experience. The time limit for the receipt of completed tenders is 19 February, with 3 March being the estimated award date.

Part of Glasgow 2014 is up for grabs

The Scottish Government has unveiled a tender notice for a four year print and design framework, which will cover all Scottish councils, NHS bodies and some universities. Valued at between £50m and £70m, the agency awarded the framework will be expected to provide publishing, print, design and associated services including display materials, promotional items, and DVD replication and duplication. The framework shall be for an initial period of 24 months with two optional 12 month extensions. The deadline for the receipt of tenders is midday on 8 April 2014.

The City of Edinburgh has issued a £50m tender for a multitude of advertising services. The tender does not make it clear whether one company is being sought or a framework will be put in place, although it does not split the diverse number of services into lots. Services include advertising production, street furniture installment, internet services, advertising photography, video-tape production, bus stop shelter construction, advertising neon lights, stamps, catalogues, and manuals and even road signs and chemical toilets. According to the tender advert, the value of the contact will be worth between £20,000,000 and £50,000,000 over the 10-year life of the contact, which will expire on 3 August 2024. Entries for the tender will be accepted until 1 April.

Furniture brand DFS is seeking an agency to handle its brand strategy account. The brand’ marketing spend in total is said to be £77 million.

Account wins

The Printworks in Manchester has appointed JAMpr as its retained agency following a four-way pitch. The agency has been tasked with promoting the urban entertainment complex’s profile in the north-west region and nationally.

Media campaigns for four Affordable Art Fairs across the UK are set to be run by the7stars, starting with London’s Battersea in March. The media campaigns will drive footfall and run across formats including consumer press, online and out-of-home.

Caffè Nero has appointed Kazoo to handle PR and social accounts to help build awareness of the coffee house.

Zip World has appointed Weber Shandwick Manchester to promote its latest attraction in Llechwedd, Snowdonia. Weber Shandwick Manchester’s travel and tourism team will deliver an integrated media and social media campaign to drive ticket sales.

Swatch UK and Lacoste have appointed Shine Communications to promote their range of products. French brand Lacoste has tasked Shine with promoting its range of footwear in the UK, in addition to developing and co-ordinating its global strategy.

Time Out has appointed My Agency as lead strategic and creative partner as the city listings and travel guide publisher develops a global brand strategy.

Domestic appliance brand Miele has appointed Frank PR to handle its social media and consumer PR, in a year-long engagement.

Sage Mid Market, a business unit of Sage Group which launched in January last year, has appointed Bite to lead its European PR strategy. The agency was first appointed by the parent company in May 2013 to oversee its communications activity globally and later last year added PR duties for Sage Pay in the UK.

Johnson Cleaners and Jeeves of Belgravia have appointed Parker Hobart to handle its consumer PR for the next 12 months. The two dry cleaning brands, part of the Johnson Service Group, appointed the agency following a four-way competitive pitch.

Unilever has today announced that Mother London will work as the lead global and strategic partner for its Bertolli range of oils, spreads and pasta sauces.

The Gate has won the business for Honey Monster Foods and Harvest Chewee after a competitive pitch, beating out Bray Leino to secure the business.

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