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Warner Music Group teams up with Shazam for new label

By John Glenday | Reporter

February 19, 2014 | 1 min read

Warner Music Group and Shazam have announced that they have formed a new strategic alliance to source new acts and talent for a Shazam branded label.

Both players are set to collaborate on marketing for the venture to draw unsigned artists to the initiative by combining the apps promotional channels with Warner’s global A&R expertise.

Rob Wiesenthal, COO/corporate, Warner Music Group said. “By partnering with Shazam, a brand which is synonymous with music discovery for fans all around the world, we have forged a potent proposition: the first crowd-sourced, big data record label.

“While data and crowd sourced analyses will never be a substitute for the expertise and instincts of our A&R professionals, we do believe the information we obtain for this new label will provide very useful signals that will bolster our ability to find the stars of tomorrow."

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Initial successes to emerge from the new alliance include an exclusive Super Bowl Bruno Mars video and other material from artists Wiz Khalifa and Chromeo.

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