Pour some vinegar on me: Sarson’s creates branded chip bags to celebrate Chip Week
Sarson’s vinegar brand has rolled out an ambient campaign to celebrate National Chip Week.
The brand, owned by Mizkan Europe, has created 100,000 branded chip bags designed by mcgarrybowen, with the aim to remind consumers that when they think fish and chips, they should think Sarson’s.
There will also be a chance to sample the product in-situ at fish and chip shops. Through the ambient marketing campaign secured by UM London, Sarson’s will also be positioned on the counter rather than behind it.
Kuni Tsukada, Sarson’s brand manager, Mizkan Europe said: “As the authentic malt vinegar we identified Chip Week as the perfect opportunity to engage with our consumers. The bags should spark conversations whilst reminding consumers that there is no better partner for chips than Sarson’s.”
The campaign will also see Mizkan unveil new chip content including recipes and drink pairing recommendations.