Ryanair has reported that 700,000 customers have signed up the airline’s customer registration service in two months.
Customers who sign up for “My Ryanair” will also be able to access new business and family services and receive personalised fare offers and news tailored to their requirements when they are launched in the summer.
Ryanair’s Kenny Jacobs said: “'My Ryanair' is one of the key building blocks of our digital marketing strategy, and it’s great to have so many customers registered so soon. These customers will get a more personalised experience with Ryanair.
“We are working hard to improve our service for all customers and have rolled out a series of enhancements which we know they will love including the use of portable electronic devices at all stages of their Ryanair flight, allocated seating, a second free small carry-on bag, easier website access, 24 hour grace periods, “quiet flights” and reduced bag fees, with further improvements planned over the coming months as we continue to offer so much more than low fares.”