See what’s on at The Drum

HBO encourages Game of Thrones fans to scale The Wall as season 3 is released on DVD

Game of Thrones season three has been released on DVD and Blu-ray this week, and HBO has celebrated by encouraging fans to ‘scale The Wall’.

HBO has collaborated with pioneering street artists 3D Joe and Max to create a large-scale pavement art of The Wall – a location in the show guarded by Night’s Watch against the White Walkers (essentially, snow zombies).

The 10m x 7.5m street art in London’s Bishops Square allowed fans to follow take pictures, pretending that they were Jon Snow or a wildling, climbing The Wall.

This isn’t the only marketing that has been carried out in the lead up to the release of Game of Thrones season three.The village of King’s Langley changed its name to Kings Landing – the name of the location from where the seven kingdoms are ruled – for a week this month.The idea reportedly came about after a producer of the HBO hit misheard Kings Langley being announced as Kings Landing while waiting at Euston station. Another promotion saw the creation of a very special Red Wedding cake, to mark the Red Wedding episode. It has been suggested that there will be a Purple Wedding in season four. Ahead of the launch of season three of Game of Thrones on Blinkbox, the company also carried out a PR stunt, which saw a dragon skull 'found' on a beach.

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy