Gatorade experiential stunt reveals how many bottles of the sports drink were needed to fuel Broncos & Seahawks Super Bowl journey

During Super Bowl week Gatorade staged an experiential display showcasing how much of the sports drink was needed to fuel the Broncos and the Seahawks journey to the big game.

Gatorade placed 3840 bottles on a panel outside the Trump Soho Hotel in New York. Each bottle featured digital ‘projection mapping’ visualising the journey of both teams through the season with every bottle projected with a different Gatorade flavour, as if each bottle were a pixel, giving a 3D animation effect.