Channel 4 goes out of this world with the VFX company behind 'Gravity' to promote Live from Space season
Channel 4 has partnered with Oscar and BAFTA award-winning VFX company Framestore, the company behind last year's blockbuster Gravity, to create the marketing campaign for next month’s Live from Space season.
The on-air campaign, directed and produced by 4Creative, invites viewers to ‘Go to space with Channel 4’ and will air from today (Wednesday 19 February) across the Channel 4 portfolio and during The Brit Awards 2014 on ITV this evening.
“We wanted to remind people how being an astronaut is the most dangerous, insane, rock 'n' roll job on the planet,” said heads of 4Creative, Chris Bovill and John Allison of the campaign.
Fronted by Dermot O’Leary Live from Space season includes three hi-spec shows from Arrow Media which deliver unprecedented access to NASA and gets up close and personal with real-life astronauts. Astronauts: Living in Space and Astronauts: Houston We Have a Problem will broadcast ahead of interactive TV event – Live from Space: Lap of the Planet – broadcast from the International Space Station (ISS) and Mission Control in Houston as the ISS completes an entire orbit of the Earth.