Ad of the Day: Sony Playstation - Experience More Together

This amusing ad goes all out to impress upon us the sense of immersion and variety a Sony Playstation provides. An intriguing start has a young man waking to a post-apocalyptic scene of devastation as his clued-up friends arrive and tell him to get ready to move on. Its clever blend of hi-tech tension, comedy tight spots and camaraderie is a winner: for once, it the PS might appeal to the girlfriends of gamers as well as the gamers themselves.

Creative Agency: BBH (New York)