James Corden ‘frees the joy’ as he lip syncs through the streets of London in new film for Cadbury
Cadbury has rolled out the latest phase of its ‘Free the Joy’ campaign starring actor and comedian James Corden strutting down the streets of London lip synching to Estelle’s song ‘Free’.
The online film, titled Corden's Ultimate Chocolate Lip-Sync, was created by Gravity Road, and directed by Ben Winston of Fullwell73.
Kate Wall, brand manager of Cadbury’s Dairy Milk said: “Our glass and a half of chocolate unleashes spontaneous moments of joy. James’ performance is the absolute embodiment of this and has helped extend our current lip-synching campaign giving another proving point. We’ve combined two national treasures, Cadbury Dairy Milk and James Corden and created a film which you can’t help but feel joyful watching.’
Supporting the film is digital content including comedy gifs, trailers, Buzzfeed articles and behind the scenes assets for distribution and sharing across online and social platforms.
Content created with:
Gravity Road
Gravity Road is a creative company that believes in Time Well Spent.
We exist to create things that people want to spend time with - ideas that audiences...