Google SEO Donkey Kong

Google’s Matt Cutts stars in SEO game inspired by Donkey Kong

Author

By Jennifer Faull, Deputy Editor

February 18, 2014 | 2 min read

Wanting to improve your SEO skills? Donkey Cutts could be what you’re looking for.

Developed by NetVoucherCodes.co.uk, the Donkey Kong style game has turned Google’s head of SEO, Matt Cutts, into a virtual superhero of the SEO world.

Much like the Nintendo favourite, the ultimate goal is to reach the top of the ladder but to score points you need to be SEO savvy by getting links and shares, other social signals and ‘awesome content’.

Your points go down if you get hit by a penguin or panda (algorithms) or you’re involved in black hats.

“Running a website these days sometimes feels like a bit of a game which is full of different challenges – a bit like our game Donkey Cutts,” explained managing director Steve Barnes from NetVoucherCodes.co.uk.

“You have to try and combat baddies like negative SEO and black hats and you have to create great content and collect white hat links as your reward. All this whilst doing your best to avoid the next penguin and panda that’s coming your way. Sounds familiar?

“We decided to turn all this into a retro game making Google’s Matt Cutts the star of the show. The response from the gaming and SEO world has been incredible.”

Google SEO Donkey Kong

More from Google

View all

Trending

Industry insights

View all
Add your own content +