Dundee Contemporary Arts, Denki and Uniform create 3 Pixel ArtCade Machine


By Ishbel Macleod | PR and social media consultant

February 18, 2014 | 2 min read

Dundee Contemporary Arts (DCA), games company Denki and creative agency Uniform have teamed up together to create a 3 Pixel ArtCade Machine, which looks to explore whether game theory and design could be used to improve the amount of charitable donations the venue (DCA) receives.

Funded through the Digital R&D Fund for Arts Organisations in Scotland, the installation consists of three giant LED pixels that respond to people’s donations by changing colour, creating unique light installations.

“It became clear that the route of the problem was engagement. We had to create something that not only asked for donations but gave something back,” Colin Anderson, managing director of Denki, said of the project, which came following research carried out by the company.

“The most successful route was to create something that was playful. We needed something that was physical and tangible. This was beyond any skills we have. “

Following Denki’s research Uniform was appointed to create a playful interactive installation that encouraged giving.

Pete Thomas, Futures Director at Uniform, said: “We wanted to build a really great team to build on the insights we had from Denki. We work with Jon [Rogers, chair of creative technology at the University of Dundee] frequently and knew he’d bring a playfulness to the code and Patrick at Studio PSK is an old friend with a great understanding of users and aesthetics. This project seemed like the right opportunity to work together.”

The project is a companion piece to an installation by Edinburgh based creative studio Lucky Frame that considers how gaming can be used to enhance visitor engagement at the venue.

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