Colman’s has invested £4.8m in marketing ahead of the brand’s 200th anniversary, highlighting the role that Colman’s plays in the traditional British family meal.
A new TV ad created by adam&eveDDB kicks off the campaign which aims to drive brand awareness throughout the year. The first stage of marketing focuses on Colman’s dry packet sauces with the TV advert showing a young girl returning home after a break-up to her dad’s comforting shepherd’s pie.
Of the campaign, brand manager for Colman’s Dry Packet Sauces at parent company Unilever, Joanna Wright, commented: “With the Strapline ‘meals that say it all’, the new advert demonstrates the way we use food to express ourselves; whether it’s to reward, sympathise, support or comfort. British food made using Colman’s is at the heart of the story, creating meals that communicate what we reserved Brits can’t always say in words.”
Adam&eveDDB founder and CEO James Murphy added: “We are excited to be working with Colman’s in its milestone 200th year. The new campaign celebrates the truly British way of using comfort food to express the things that are difficult to say, putting Colman's back at the heart of British families where it belongs.”
The TV advertisement will run like throughout February, March and April and will be supported by both above and below the line activity.