Adbrain has today launched a platform for programmatic mobile audience buying in private beta.
Agencies such as M&C Saatchi Mobile, Fetch and Somo are set to test-drive the platform ahead of a wider market release, with the aim of layering first party data with rich second and third party data to build custom audience segments for hyper-efficient real-time mobile ad buying and optimisation.
Gareth Davies, CEO of Adbrain, commented: “The fact that global leaders like Annalect, M&C Saatchi Mobile, Fetch and Somo jumped at the chance to test-drive our enterprise platform is a fantastic validation of the unique data and customisation-driven approach we’ve taken to real-time mobile and multi-screen advertising.
“We’re thrilled to be helping our leading programmatic beta partners accelerate their mobile trading capabilities, and our mobile-first partners to leverage data enriched real-time bidding to transform the transparency and efficiency of their mobile spend. We anticipate robust demand when we open the platform up to the wider market later this year.”
This move comes less than nine months after Adbrain secured $1.5m in seed funding.