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Yorkshire Building Society

Yorkshire Building Society celebrates new 5% deposit mortgage with Tall campaign


By Ishbel Macleod, PR and social media consultant

February 17, 2014 | 2 min read

Yorkshire Building Society (YBS) has created an integrated campaign to promote the launch of its new five per cent deposit mortgage.

Tall handled the digital for the campaign, including a landing page with 3D animations, media rich content and HTML banners.

Guy Utley, creative director at Tall, said: “As an agency it is a privilege to be able to work with a client that gives us the opportunity to use the latest digital creative techniques to their best advantage. They have enabled us to give YBS the stand out needed in such a competitive market for its highly desirable mortgage offering.”

Tall was briefed to help the launch on the new mortgage product for three key brands – YBS, Chelsea Building Society and Norwich & Peterborough Building Society.

“It was imperative that the creative for the five per cent deposit mortgages worked effectively across all channels to deliver a truly seamless integrated campaign,” Anna Higgins, customer acquisition manager at Yorkshire Building Society, added.

“Tall has effectively taken an offline concept and used their knowledge and expertise to not only ensure that it works equally well online, but to also add depth and a level of interaction that I am certain will make the campaign stand out to consumers.”

The campaign is also set to include iPad adverts for the Daily Mail and The Times.

Yorkshire Building Society

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