Time Out appoints My Agency to drive global brand strategy
Time Out has appointed My Agency as lead strategic and creative partner as the city listings and travel guide publisher develops a global brand strategy.
In partnership with in-house teams, My Agency will help create an overall brand position, craft a long-term vision for Time Out and support the company’s “ambitious growth objectives”.
Work will include a range of B2C and B2B programmes, both above the line and across Time Out's media channels in London and internationally.
Carolyn Sims, Time Out’s group marketing director said: “These are very exciting times for Time Out as we grow the brand across digital channels and international territories.
“My Agency's expertise and passion for the Time Out brand will ensure we develop a forward-thinking and integrated strategy that is consistent with Time Out's reputation as a world-class multimedia publisher."
The media group recently launched Time Out Los Angeles and Time Out Chicago as digital only.
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