Sky 1 HD has announced the launch of a project which will see names such as Sunday Times cook Gizzi Erskine, actor and producer Idris Elba, singer-songwriter Paloma Faith and photographer Rankin search for undiscovered British and Irish talent.
The channel has joined with Samsung for its Launching People project, which will create a TV show showing the celebrities choosing one person each to mentor, and will follow their journeys as they collaborate on a project.
Andy Griffiths, president of Samsung UK and Ireland, explained: “Everyone knows Samsung for launching products and every day we’re inspired by people who use those products to achieve amazing things. ‘Launching People’ is all about doing just that – launching people’s potential through technology, whatever their stage in life. We hope to give people with passion, ambition and a hungry mind, a launch pad for their bright ideas and change their lives in a positive way.”
Entries for the Launching People project are open until 6 March, and to apply, entrants need to make a two minute video pitch all about their idea and upload it to the website.
There will also be a ‘People’s Choice’ winner per category, voted for by the public on Facebook, who will receive Samsung products that will support them in pursuing their dreams.
Deborah Sargeant, commissioning editor for Sky added: “Here at Sky 1 we’re very proud of our big hearted, energetic shows for the whole family – Launching People is another of those great shows. We're delighted to be working with the world class mentors, Fresh One and Samsung to deliver this exciting series for Sky 1 HD.”
Last week, Sky unveiled a £7m marketing campaign featuring Elba.