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Future 50 Banner hands £5m+ creative account to WCRS to develop new brand platform has appointed WCRS to its £5m+ creative account following a five-way pitch.

The agency will be tasked with creating a new brand platform for the cross-platform retailer, which will be promoted across all marketing channels and Notonthehighstreet in order to grow market awareness.

Ben Carter, marketing director at Notonthehighstreet, said that the idea devised by WCRS was “incredibly powerful”.

He added: “We have big plans and even bigger ambitions this year and I’m looking forward to working closely with them to bring this idea to life.”

Emma Marsland, managing partner at WCRS, commented: “We had such a good feeling about Notonthehighstreet from the moment we met them. We’re really looking forward to partnering them on their extraordinary success trajectory for many years to come.”

It is understood that the pitch process also involved Karmarama, VCCP and Brothers & Sisters.

WCRS will now work alongside M2M, the retained media planning and buying agency.