“It's all about standing out” - Tom Pascoe-Williams explains why he sent promoted tweets to try to get an internship

If you follow London based ad agencies, the name Tom Pascoe-Williams and the Twitter handle @tompascoew might ring a bell.Pascoe-Williams decided to use Twitter to promote himself as he looked to gain account management internships before graduation, with the aim to achieve an entry-level job.He sent a promoted tweet to the followers of 40 ad and digital agencies in London.

He told The Drum: “I desperately needed to build my contacts, and I recognised that all the people I wanted to have these conversations with were right there in front of me, I just needed a little push. "It's all about standing out at this stage, I've sent hundreds of emails, called many many agencies and none of them have gotten back to me, so I thought I'd play them at their own game!”Since the launch of the campaign, which has led to over 56,000 impressions, Pascoe-Williams has been asked to six interviews, as well as being contacted by multiple recruitment agencies. He described himself as “taken aback” by the response he has received so far.Looking for a more traditional way to get a job? Check out our job section.

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