Hunter Original engaged fashion fans in real-time over the weekend using a second-screen experience on Instagram to share its debut London Fashion Week catwalk show.
Created as part of the Hunter #BEAHUNTERORIGINAL social media campaign, the brand uploaded film clips to Instagram to “capture the inspiration behind the collection and allow a deeper insight into what is being seen on the runway”.
Hunter also live-streamed the whole show via its website.
Glenn Miller, who leads partnerships for Facebook and Instagram across EMEA, said: “The way the team at Hunter has used Instagram to create a second screen experience at their first London Fashion Week show really demonstrates the freedom and flexibility Instagram offers.
“It gives brands a visual platform to reach their fans anywhere in the world with creative, engaging content that makes them feel part of something special.”
Hunter also invited three Instagram users to the show to capture images from behind the scenes.