Coca-Cola launches ‘Moments of Happiness’ campaign as part of its 2014 FIFA World Cup Anthem
The Coca-Cola Company is inviting consumers around the world to submit video clips capturing ‘Moments of Happiness’ to be featured in a music video for ‘The World is Ours’, the brand’s 2014 World Cup campaign anthem.
A minimum of 20 winners will have their clips featured within the final music video, which aims to “capture moments of happiness that resonate across the world, inspired by real moments and stories”. Three overall winners will be selected by judges and one ‘Highest Public Voted’ will receive $1,000.
Coca-Cola teamed up with Talenthouse and Deviant Ventures for the campaign, which is performed by X-Factor finalist David Correy.
Joe Belliotti, director, Global Music Marketing, The Coca-Cola Company said: “Coca-Cola is everyone’s beverage and football is the world’s passion. We wanted to create a music video that can be everyone’s music video.
“We look forward to working together with Dave Stewart and Talenthouse to connect with thousands of creative minds around the world,”
The final video will be rolled out across Coca-Cola’s You Tube in April 2014.