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Agencies 4 Growth Festival Logo

Ad of the Day: VW Tiguan - Rope

Vokswagen have turned a well-established theme of their advertising on its head in their latest commercial. Previously, the German manufacturer has promised that the price of one of their models - the Polo - will amaze us because it's so much less than we might think. Here they go in the opposite direction by revealing that the VW Tiguan is quite pricey... but well worth the extra money.

This is illustrated by an amusing exchange between two rock climbers preparing to tackle a cliff-face. One of the duo is understandably concerned at the state of the rope that will prove the difference between a safe, comfortable descent and reaching the bottom at the velocity favoured by those who've had enough of this mortal coil.

Creative Agency: adam&eveDDB

ECD: Jeremy Craigen

Creative: Rob Messeter / Mike Crowe

TV Producer: Pamie Wikstrom

Film Production: Outsider

Director: James Rouse

Producer: Benji Howell

Photography: Alex Melman

Editor: Bill Smedley @ Work

VFX: MPC

Sound Design: Factory

Ad of the Day is brought to you in association with David Reviews.

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