Friday at London Fashion Week saw 82 per cent of the social conversation carried out on Twitter, HootSuite has found, with eight per cent from Facebook and six per cent from blogs.
The research also discovered that over half (58 per cent) of mentions were neutral, while 39 per cent were positive.
In terms of FROWers, Harry Styles led to 326 mentions, while Sienna Miller had eight mentions and Anna Wintour received 23 mentions.
Cara Delavigne was the most talked about model, accounting for 22 per cent of brand conversations.
‘London’, ‘fashion’, ‘excited’ and ‘love’ were the most used words in social mentions about London Fashion Week.