39% of London Fashion Week mentions on social media are positive, Harry Styles and Cara Delavigne lead for mentions

Friday at London Fashion Week saw 82 per cent of the social conversation carried out on Twitter, HootSuite has found, with eight per cent from Facebook and six per cent from blogs.

The research also discovered that over half (58 per cent) of mentions were neutral, while 39 per cent were positive.

In terms of FROWers, Harry Styles led to 326 mentions, while Sienna Miller had eight mentions and Anna Wintour received 23 mentions.

Cara Delavigne was the most talked about model, accounting for 22 per cent of brand conversations.

‘London’, ‘fashion’, ‘excited’ and ‘love’ were the most used words in social mentions about London Fashion Week.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.