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Infographic: The importance of social media in e-commerce

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By The Drum Team | Editorial

February 16, 2014 | 1 min read

According to a new infographic from MobStac, four in 10 social media users have purchased an item in-store or online after sharing it on Twitter, Facebook or Pinterest.

While the stats below won't provide many shocks to advocates of social media in the retail space, the infographic does serve as a handy reminder of the importance of social media in e-commerce.

Not least because US consumers are expected to spend $327bn online in 2016. Now's the time to get your social set up in order.

Rise of Social Media in Ecommerce- Infographic

MobStac – Mobile Websites and Mobile Apps for Business

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