OVO Energy is set to release a campaign today, 14 February, with the aim of making electricity customers ‘feel loved again’.
The campaign from the UK electricity and gas supplier was created by Fabula, with the three ads showing a series of relationship counseling sessions between frustrated customers and their energy supplier.
Jennifer Black, partner at Fabula, said: “OVO and Fabula are a perfect fit. They are a new player in the market with big ambition. We have therefore loved working with them over the last six months on everything from brand strategy, re-designing their brand identity, and now their first campaign.”
This is the first campaign which Fubula has created for OVO since winning the account last year.
Sarah Keegan, OVO’s head of brand, added: “We needed to create a campaign that builds our brand, entertains customers and challenges the giants of the energy industry. Luke and Yan’s track record made them the easy choice and their creative brilliance, collaborative nature and down to earth approach has made Fabula a great addition to the team. Their focus on what’s really important for customers and OVO in an industry that desperately needs shaking up means 2014 is set to be an exciting year for both of us.”
Press, outdoor, digital and social media activity will support the 30 second ads.