Hyundai Motor UK is readying a video-led campaign to promote the new generation i10 model.
Running from 15 February, the ‘do more’ activity has seen the Telegraph Media Group produce a new and bespoke piece of inspirational content for each day of Hyundai's 60-day campaign.
For the videos, TV personality and author Arabella Weir has interviewed the likes of journalist Toby Young and Olympic Gold medallist James Cracknell, whilst driving them in an Hyundai i10.
To support the activity there is also a portal overlay takeover, cover flash advertisement on the front of The Daily Telegraph promoting a car giveaway, a part takeover of the Weekend section and the launch of the ‘do more’ hub on the Telegraph website.
Andrew Cullis, marketing director, Hyundai Motor UK, explained that it wanted to create a "more rewarding experience" with the campaign.
“The New Generation i10 is an enabler for our customers to ‘do more’ on a daily basis," he said. "And it is this ethos that has driven this campaign with TMG.”
As part of the campaign, TMG will also work with a variety of third party brands to offer relevant discounts and giveaways to readers.