Creative Works: Vote for your favourite, winners to be featured in 5 March issue of The Drum

The Drum brings you a round-up of some of the latest interesting Creative Works.

Every week The Drum publishes a selection of new Creative Works.You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (5 March) in the Creative Works spread. Other popular entrants will also be considered for the print edition. Submit your vote before Monday 24 February to guarantee your favourite makes it into the printed magazine.To submit work for future publication contact For voting updates and more follow The Drum Creative Works on Twitter - @TheDrumCreative.

WCRS: Warburtons 'Three’s a Crowd'

Brand: WarburtonsTitle(s): Three’s a CrowdAgency: WCRSAgency Website: Director: Billy FaithfullCreatives: Hayden Rogers, Anne-Marie Burrows Additional Credits: Agency Producer: Jack Bayley Account Director: Tim BoxallMedia Agency: Mindshare Production Company: MoxieDirector: James GriffithsProducer: Charlotte WoodheadDOP: Nanu SegalEditor: Adam SpiveyPost Production: FinishSound Engineer: Ben Leeves at Grand CentralPublished: February 2014Short Rationale (optional): Three’s a Crowd’ is a touching tale of young love, featuring a boy called Harry who loses his best friend Madison to the new boy in town. Madison’s head is turned by Kai who shows her a range of delicious new toppings for her pancakes, highlighting their versatility. Just when Harry thinks he’s lost Madison for good, she sees through Kai and realises which boy (and pancake) is perfect for her.

AMV BBDO: Walkers SunBites 'Cardboard Jane'

Brand: Walkers SunBitesTitle(s): Cardboard JaneAgency: AMV BBDOAgency Website: Director: Jim HilsonCopywriter: Toby AllenAdditional Credits: Agency Planner: Sophie Lewis, Lilian SorAgency Account Man: Helen Rae, Kate Lloyd, Topher JonesTV Producer: Adam WalkerMedia Agency: OMDMedia Planner: Ben CooperProduction Company: KnuckleheadDirector: Ben GregorDOP: Theo GarlandProduction Co. Producer: Matthew BrownPost-production: Chris Batten @The MillAudio Post-production: Antony Moore at FactoryPublished: February 2014Short Rationale (optional): This ad brings to life the idea that when we all tend to eat the same things over and over again, it gets a little dull. However, eating Walkers Sunbites can help you break free from the food-boredom cycle, as it is not only truly delicious, but also contains delightfully crunchy multigrains.This is demonstrated through the story of Cardboard Jane, who has eaten the same things for so long that her head has turned to cardboard. We see Cardboard Jane’s cardboard head in the shower, eating cardboard cereal at breakfast and having a boring cardboard sandwich for lunch at her desk. This is until she is offered a Sour Cream & Cracked Black Pepper Sunbite from her friend on a park bench. The flavour and crunch of delicious Sunbites breaks her free from her cardboard world, and her cardboard head explodes to reveal the beautiful women underneath, and showering the park with confetti. The endline reads ‘Extra-ordinarily tasty, multigrain snacks’.

R Design: Lily Lolo refresh

Brand: Lily LoloTitle(s): New identity and brand overhaul for mineral cosmetics brand, Lily Lolo. Agency: R DesignAgency Website: Director: Dave RichmondDesigner: Chris MurdochPublished: January 2014Short Rationale (optional): The global mineral cosmetics market is estimated to be worth around £200 million. Growing at almost double the pace of the global skincare market, mineral cosmetics are set to continue to outpace the rest of the market over the coming years. R Design was tasked with creating a new identity and complete brand overhaul for mineral cosmetics specialists, Lily Lolo.

Robson Brown: Fresh Smokefree North East 'School Morning'

Brand: Fresh Smokefree North EastTitle(s): School MorningAgency: Robson Brown, Newcastle upon Tyne, EnglandAgency website: Director: Guy VickerstaffArt Director: Guy VickerstaffCopywriter: Pheobe CharkerAdditional credits: Director Patrick CollertonAccount Director James McKendrickPublished: February 2014Short rationale (optional): This is the latest integrated health campaign from Fresh Smokefree North East raising awareness that one in two long-term smokers die early from a smoking related illness.The campaign illustrates the devastating effects of illness and loss of a loved one, on their families. The ad provides a strong call to action for smokers to visit a new microsite to provide advice and to help them quit. Graphic and emotionally powerful campaigns which show the health harms of smoking or ask smokers to think about their families are very effective in not only encouraging smokers to quit but also in deterring children from taking up smoking in the first place.

Cowan: Ritz, Mondelez Australia packaging

Brand: Ritz, Mondelez AustraliaAgency: Cowan, Melbourne, AustraliaAgency website: http://cowan.comCreative Director: Glenn KiernanShort Rationale (optional): Cowan has created a fresh new look for one of Australia’s favourite and most iconic brands – Ritz.Building on a new global identity, Cowan has brought to life Ritz’s lighthearted character and entertainment qualities to position the brand as the cracker for every occasion."Almost everyone we spoke to talked about the versatility of the brand and the buttery, melt in your mouth flavour," said Cowan Creative Director, Glenn Kiernan. "We wanted to bring these unique characteristics to life in a relevant and engaging way, so we made the biscuits the hero and showed them dancing around the pack."This marks an exciting period for the brand with NPD Ritz Snackz – a delicious on-the-go snack which is perfect for the car, home or office – being launched as part of the refresh and a revamped In-A-Biskit also coming in under the Ritz brand.Keep an eye out for the fresh new Ritz packaging hitting shelves soon.

BETC Paris: Lacoste 'The Big Leap'

Brand: LacosteTitle(s): The Big LeapAgency: BETC ParisAgency Website: Creative Director: Remi BabinetCreative Director: Antoine ChoqueArt Director: Damien Bellon, Gabrielle AttiaCopywriter: Gabrielle Attia, Damien BellonAdditional Credits: Strategic Planning: Clement BoisseauTraffic: Michele BertonaTV Producer: David GreenProduction Company: WandaProducer: Patrick Barbier, Romain CavagnacSound: SchmoozeDirector: Seb EdwardsVFX: MPCMusic: Discolsure - “You & Me” ft Eliza Doolittle – Flume Remix / Universal Music PublishingPublished: February 2014Short Rationale (optional): The film is an epic story of a first kiss and of a man overcoming his fears to show a woman he loves her. It is a metaphorical plunge into the unknown where there is no turning back and the outcome can only be known once the space between them is crossed.


Converse #chuckhack from Flo Heiss on Vimeo.

Brand: CONVERSETitle(s): #CHUCKHACKAgency: Studio Heiss, London, UK Agency website: Creative Director: Flo HeissArt Director: Flo HeissCopywriter: Flo HeissPhotographer: Sam BurtonAdditional credits: Animation Directors: Sam Burton, George Coffey / Jelly Kitchen Published: January 2014Short rationale (optional): Stop frame animation to promote Converse’s ongoing ChuckHack project.

Elite Packaging by Cartamundi: Sony Pictures Home Entertainment 'Breaking Bad: Complete Series'

Brand: Sony Pictures Home EntertainmentTitle(s): Breaking Bad: Complete SeriesAgency: Elite Packaging by CartamundiAgency Website: Credits: Breaking Bad Executive Producer and Show Creator: Vince Gilligan Published: February 2014Short Rationale (optional): Based on a key component of Breaking Bad's final season, Elite Packaging working with Sony Pictures Home Entertainment and the show’s creator, Vince Gilligan designed and manufactured this iconic brand replica for one of home entertainment’s most popular shows.The barrel consists of six custom acrylic disc holder sets (15 disc by seasons). The barrel's removable top lid holds an added bonus disc. There's also a compressed collectable 'Los Pollos Hermanos' apron, a commemorative challenge coin and a 16 page mini booklet that sits in the barrel's swinging door.

Grey Spain: ONO and SONY Computer Entertainment 'Exhausted Heroes'

Brand: ONO and SONY Computer Entertainment Title(s): Exhausted Heroes Agency: Grey SpainAgency Website: www.grey.esCreative Team: Antonio Montero, Enric Nel•lo, Alejandro de Antonio, Jorge ManzanequeAdditional Credits: Account Team: Beatriz Fernández, Carmen CortésAudiovisual Team: Sara Muñoz (ONO) Carmen Orbe (GREY), Juan Torres (GREY)Film Producer: La Joya ProduccionesFilm Director: Alex de la IglesiaPost Production: We WorkSound Studio: The LobbyMedia Agency: OMDPublished: February 2014

Green Cave People: Telenor 'Mission Norway'

Brand: TelenorTitle(s): Mission NorwayAgency: Green Cave PeopleAgency Website: Director: Green Cave PeopleArt Director: Green Cave PeopleCopywriter: Green Cave PeopleAdditional Credits: Planning Director: Marc CaveDigital Planner:Joachim Levin Business Director: Holly Ripper Account Director: Carly Oakes Agency Producer: Christian Lobo Media Company: PHD Oslo Production Company: Blink, True North & Bullet TV,Director: Andreas Nilsson Editor: Sam Speade Post prod Producer: Barny WrightPost-production: Big BuoyAudio post-production: EnvyMusic: Soviet ScienceShort Rationale (optional): Launched on Friday 7 February during the first ad break of the Winter Olympics opening ceremony -Norway’s equivalent of the Super Bowl - the first TV spot is two minutes long, a rare length in the Norwegian ad market. Two further 60 second spots will quickly follow along with an unprecedented outdoor, digital and social media campaign.The campaign features star of the Sopranos and founder member of E-Street band Steve Van Zandt, a sensation in Norway due to his appearance as Frank "The Fixer" Tagliano in Lilyhammer, one of the country’s biggest shows.

JWT: Kit Kat 'Have a Break'

Brand: Kit KatTitle(s): Have a BreakAgency: JWT, London, United KingdomAgency Website: Director: Russel Ramsey, Jason BerryArt Director: Craig HuntCopywriter: James Humphreys Photographer: Ranald MackechniePublished: February 2014

Jam: Xbox and EA Sports 'Play Like a Legend'

Brand: Xbox and EA SportsTitle(s): Play Like a LegendAgency: JamAgency Website: http://www.spreadingjam.comExecutive Creative Director: Wayne DeakinCreative Director: Chris De AbreuAssociate Creative Director: Joel Lim Jo HanCreatives: Ben da Costa, James Fernandes, James GreeningAdditional Credits: Planner: Jack SwainLead Agency Film Producer: Sagal AdenSenior Producer: Rob KentAccount Director: Lizzie RobsonAccount Manager: Emily JonesSenior Community Manager: Clare CalleryCommunity Executive: Dimitri KaroullasInfluencer Engagement Manager: Laura JanssenSenior Influencer Engagement Executive: Gemma GloverProduction Manager: Felicity CruickshankProduction Company: Believe Media Producer: Phil BarnesDirector: David Hartley Director of Photography: Simon WalshEditor: Frank Harris Published: February 2014Short Rationale (optional): Ruud van Nistelrooy dusts off his boots to join Xbox and EA SPORTS for the launch of Play Like a Legend – a promotional campaign for Xbox – across the UK, France, Germany and Spain. Play Like a Legend is a campaign to highlight the exclusive “legendary players” available only to those playing FIFA 14 on Xbox. The campaign stars footballing legend, Ruud van Nistelrooy, who steps out of retirement and returns to the world of football to promote his status as one of the exclusive legendary players available on Xbox. Starting with a mock “press conference”, Ruud will star in a weekly series of short films hosted on the campaign hub. Ruud’s announcement that he’s “returning to the game” has already caused a stir with international press interest and wild speculation that he is actually returning to football. Play Like a Legend is weekly competition to determine the top FIFA 14 player in each of the target markets. Each week, a new challenge is issued on, as well as short videos explaining the specific challenge and tips on how to complete it. Entrants must then submit their own video content on, where other players will vote on the top submissions. The winners will take home a range of prizes – from millions of FIFA Ultimate Team (FUT) coins, to Legends items and Xbox One consoles. And, at the end of the competition, the top winner in each market will get to sign Ruud to their FUT team!

Workbrands: The Sweet Taste of Brand Success

Brand: WorkbrandsTitle: The Sweet Taste of Brand SuccessAgency: WorkbrandsAgency website: Emma CraigArt Director: Tom OvensAdditional credits: Chocolate truffles: Zara’s ChocolatesLaunched: January 2014Short rationale: To stand out from everyday promotional mailers, design and brand management agency Workbrands wanted to send something special to their prospects that would be relished and remembered. They created a direct mail promoting the benefits of brand success using high quality, handmade chocolates as an implicit comparison. The chocolates are high in cocoa and so help lower blood pressure, reduce stress and boost creativity. A selection of artisan truffles and sea-salted caramels were created especially for Workbrands by Bristol chocolatier, Zara’s Chocolates. These were then mailed out in branded tins to a selection of promising new prospects, giving them a little taste of what it would be like to work with Workbrands. “We wanted to promote the benefits of brand success to our audience in both a unique and memorable way. Using a combination of customised type, subtle textures, graphic elements and high quality print to complement the handmade truffles; the direct mail was able to effectively convey the central theme ‘the sweet taste of brand success’!” Tom Ovens, Art Director, Workbrands.

Bray Leino: Smokefree South West 'Be There Tomorrow'

Brand: Smokefree South WestTitle(s): Be There TomorrowHeadline and copy text (in English): 1 in 2 smokers will lose their life early due to smokingAgency: Bray Leino, Bristol, Devon, London, UKAgency website: Creative Director: Jon ElsomArt Director: James GarsideCopywriter: Hywel ThomasDirector: Dominic O’RiordanAdditional credits: Toby Kushner, Shelley RockePublished: February 2014Short rationale (optional): New Year is a crucial time for motivating smokers to give up, and the latest campaign from Smokefree South West pulls no punches, striking a darker tone and asking smokers to think about the consequences for their loved ones.

The Ambassadors: Elsa Schiaparelli 'Elsa Schiaparelli’s Famous Firsts'

Brand: Elsa SchiaparelliTitle(s): Elsa Schiaparelli’s Famous FirstsAgency: The AmbassadorsAdditional Credits: Production Company: Part Of A Bigger PlanAnimation: The Ambassadors Design and AnimationSound: The Ambassadors SoundPublished: February 2014Short Rationale (optional): The iconic Elsa Schiaparelli brand was named after its founder, one of the most prominent, innovative figures in the history of fashion and a rival to Coco Chanel. Now, 60 years after Schiaparelli’s final show in 1954, and 40 years after her death, the label has been relaunched, with a collection calling to mind Belle Epoche Parisian style. To celebrate the revitalisation of the label, art director and filmmaker Christian Borstlap collaborated with international creative production company The Ambassadors to create a contemporary animated film illustrating the fashion firsts of the daring creative force behind the brand.

Nexus Productions: BarberOsgerby for Vitra 'Map Table'

Brand: BarberOsgerby for VitraTitle(s): Map TableAgency: Nexus ProductionsWebsites of Vitra, Barber Osgerby and Nexus: Additional Credits: Direction and Design: CelynProducer: Beccy McCray2D Supervisor: Dave Walker2D animation: Stuart doig2D animation: Maki Yohikura2D animation: Manav Dhir2D animation: Luca TothCompositor: Alasdair BrotherstonComposer: Dan ArthureStudio manager: Natalie Busuttil Published: February 2014

WARL: McArthurGlen 'Colour Me Happy'

Brand: McArthurGlenTitle(s): Colour Me HappyHeadline and copy text (in English): COLOUR ME HAPPYEnjoy even more savings on Spring accessoriesAgency: WARL, LondonAgency website: Director: Emma CastleArt Director: Victoria KellyCopywriter: Lindsey ElliottAnimator: Luke CarpenterPublished: Spring 2014Short rationale (optional): Taking inspiration from the bold brights and arty prints on the catwalks - including Chanel’s multicolour art-school themed designs - we wanted to showcase McArthurGlen’s spring accessories campaign with plenty of mood-boosting colour after a long grey winter. Accessories are happy little luxuries that breathe life into your wardrobe and an easy way to buy into a trend without a heavy investment. The technicolour kaleidoscope visuals are playful and represent fashion at its least serious. Colour Me Happy says ‘let’s play’.

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