Mini launches global creative review
Global car brand Mini has launched a global creative review and is seeking a new agency to handle its accounts.
The brief encompasses Mini’s global creative requirements.
Mini UK recently appointed Uwe Drewer as its marketing director, joining from parent group BMW where he was the group’s head of marketing.
There is no incumbent international creative agency, although the brand’s US creative account is held by Butler Shine Stern.
Mini image via Shutterstock