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Manchester's The Printworks complex appoints JAMpr as retained agency

By Angela Haggerty, Reporter

February 13, 2014 | 2 min read

The Printworks in Manchester has appointed JAMpr as its retained agency following a four-way pitch.

Appointment: JAMpr will handle PR activity for the complex

The agency has been tasked with promoting the urban entertainment complex’s profile in the north-west region and nationally, and it will begin with a PR drive for The Printworks’ Design A New Mascot competition.

Jaime Gee, MD at JAMpr, said: “We are delighted to be working with such an iconic Manchester venue and look forward to driving the PR efforts forward and to supporting The Printworks on its activities over the next 12 months.

“The venue has over eight million visitors a year and is one of the most visited places in Manchester so our campaign will build on The Printworks’ strengths, drive footfall and reinforce its strong reputation in the region and beyond.”

Fred Booth, centre director at The Printworks, added: “The JAM team really got to grips with our proposition, our target audiences and got under the skin of our operation, which allowed them to deliver a highly creative and engaging solution to the brief.”

The complex hosts the Hard Rock Café, Prezzo, Bierkeller, Virgin Active gym and an Odeon cinema among its tenants.

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