Weetabix lets the kids have their say in sponsorship campaign for ITV's Lorraine breakfast show

Viewers will be entertained by youthful alternative views on the subjects covered in ITV’s Lorraine breakfast show as Weetabix kicks off a 12-month sponsorship campaign.

The clips, produced by The Outfit – which was appointed in December 2013 to develop the £2m campaign - feature youngsters offering their views on everything from celebrity gossip, the environment and even the very concept of debate.

Francesca Davies, marketing manager for Weetabix, said: “Lorraine is a perfect partner for Weetabix and we are thrilled to have The Outfit, specialists in this area, on board to deliver a campaign that will keep the brand top of mind throughout 2014, adding weight to our position as the nation’s favourite breakfast.”

The broadcast partnership was brokered by SSP and Walker.

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