TripAdvisor reports revenue increase of 26%, display based advertising up 46%

TripAdvisor has blamed a jump in expenses as profit fell 40 per cent in the last quarter, despite a growth in revenue and a 46 per cent increase in display based advertising.

The hotel review site, which has made several acquisitions in the last year, saw total revenue rise 26 per cent to $212.7m in Q4 of 2013.

“The fourth quarter capped a strong 2013, as more than two billion unique visitors came to TripAdvisor to be inspired, to conduct research and to plan or share the details of their trip,” said Steve Kaufer, president and CEO of TripAdvisor.

“We are working on a number of exciting initiatives to make every visit to TripAdvisor more comprehensive, engaging, personalised and enjoyable as we strive to provide the best experience for every user, on every device, in every geography.”

The company's click-based advertising revenue, which makes up a bulk of the top line, grew 17 per cent in the quarter, up to $144.4m.

Click-based advertising revenue represented 74 per cent of total revenue for the year ended 31 December 2013, compared to 77 per cent for 2012.

Display-based advertising revenue represented13 per cent of total revenue for 2013 compared to12 per cent for 2012.

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