Tablet and smartphone sales set to boom in run up to Valentine’s Day

By Ishbel Macleod | PR and social media consultant

February 11, 2014 | 2 min read

The most popular day for buying gifts was actually just two days before Valentine’s Day in 2013, research from Rakuten Marketing has suggested.

It was discovered that on the Sunday before Valentine’s Day last year, there was a peak in sales across tablet and smartphone, suggesting that people are browsing for presents in the comfort of their own home, or are

/news/2014/02/11/m-commerce-has-grown-63-last-5-years-average-199-spent-mobile-purchases-2013">showrooming - a trend which has risen over the past five years.

Mark Haviland, MD, Rakuten Marketing Europe, said: “By identifying the biggest online shopping days and top selling products during Valentine’s Day, brands can develop highly targeted and strategic campaigns. By understanding the boom in sales that takes place a couple of days before this key event in the retail calendar, retailers have the tools to capture customers.

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“Captivating consumers with a timely offer or the promise of delivery in time for Valentine’s Day are brilliant ways to tap into the last minute attitude of couples purchasing gifts.”

However, it seems that partners in the UK are becoming cost-conscious when it comes to buying a gift. The average basket size on Valentine’s Day decreased by 20 per cent in the UK 2013 compared to 2012, proving that size isn’t everything.

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