Mars UK, the food, petcare and chocolate company, has launched a ‘Hide and Tweet’ competition as its graduate Tweetshop initiative returns for a second year.
This year’s campaign, which kicked off with a UK university tour at the end of January, offers graduates the chance to win a weekend European city break through the ‘Hide and Tweet’ competition.
By following clues on the @MarsGradsUK Twitter handle students are invited to guess where the Tweetshop is hiding. Using GoogleMaps technology, students are able to make their guesses and digitally hunt down the location, winning prizes along the way.
The Mars Tweetshop vending machine will visit ten universities in total to encourage students to swap tweets for Mars treats and information on its graduate recruitment programme.
Rather than vending on money, the Tweet Shop operates using tweets: while standing in front of the on-campus vending machines, students following @marsgradsuk simply send their tweet to @marsgradsuk with the hashtag #marstweetshop. The vending machine then displays a unique code which, when entered, releases a Mars product and information on the company's graduate scheme.
Andrew Sharp, future talent manager, Mars UK said: “Our 2013 Tweetshop campaign was a world first and we were very excited by the impressive response we got from students when it was launched.
“This year we wanted to build on Tweetshop’s success and reach even more people. The aim is to build awareness of the breadth of career opportunities at Mars and start even more meaningful conversations with graduates using social media platforms.”
Graduates have the opportunity to work across the different arms of the business and in different programmes, which are designed to teach the necessary skills required for the trade. The Mars Graduate programme runs annually across seven different areas of the business – Management Development, European Finance, European Procurement, Engineering, R&D, Sales and IT.
Over the course of the 2013 campaign, 24,000 people engaged with the Tweetshop either in person or digitally.