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Islamic Bank of Britain's 2013 digital push pays off as web visitors increase by 70% with 158% rise in mobile traffic

By Angela Haggerty, Reporter

February 11, 2014 | 3 min read

The Islamic Brank of Britain (IBB) has recorded a 70 per cent increase in website visitors and a 158 per cent increase in the number of visits coming from mobile devices following the implementation of a fresh digital strategy last year.

Figures: The IBB has increased its digital presence

The IBB launched its digital push with the appointment of a digital marketing manager and the programme was led by the bank’s head of marketing and online channels, Tim Sinclair.

The bank utilised SEO; PPC campaigns on Google, Facebook and Bing; the launch of official IBB pages on Facebook, Twitter, YouTube and LinkedIn; and the launch of a Facebook sales app. In addition, the bank launched a new website fully optimised for mobile, resulting in a 158 per cent increase in users visiting from mobile devices in 12 months.

The website recorded a 70 per cent increase in visitors overall, and an 80 per cent rise in sales leads online. The changes also prompted more than double the number of sales completed online, and the IBB reported a reach to more than eight million consumers through online advertising.

The campaign extended the bank’s appeal to members outside of the Muslim community, with an estimated 87 per cent of applications for fixed term deposit accounts between 1 December 2012 and 1 December 2013 coming from non-Muslim customers.

Sinclair said: “The achievements resulting from IBB’s 2013 digital marketing programme are unprecedented for the Bank. Previously IBB’s use of digital techniques consisted of a relatively poor website, limited use of search engine optimisation and some online advertising. One year on, and the results speak for themselves; they show that IBB has leapt ahead in terms of its online offering. Recognising this, IBB has placed digital at the heart of its growth strategy and 2014 looks set to deliver an even greater boost to the Bank’s sales and brand awareness activities.”

The bank aims to further its digital service with the launch a mobile banking app this year. It worked with Click Through marketing on its SEO, PPC and social marketing strategies, while web design was carried out by BPI. The IBB also carried out a lot of work in-house.

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